White Lodging currently employs over 6,500 associates and is looking to add an additional 2,500 managers in the next five years. Our culture of empowerment and accountability drives a focus on continuous improvement and excellence in performance. The results are evident in market share premiums, industry-leading investment returns and guest satisfaction rankings in the top 25 percent of leading brand hotels across the nation.

Our balanced scorecard process tracks, measures and guides consistent performance results in key areas that drive long-term success and maximum long-term value enhancement:

• Guest satisfaction
• Associate retention
• Market share
• Profit engineering

We have invested heavily in a substantial, multi-layered organizational structure and field support system that provides the resources and hands-on, in-depth expertise from discipline experts in all areas critical to hospitality management:

• Sales and marketing
• Revenue management
• Food and beverage
• Operations
• Maintenance and engineering
• Systems
• Telecommunications

We attract and retain the finest talent in the industry, and provide ongoing training and development opportunities that have resulted in turnover statistics at half the industry average, and an internal promotion rate exceeding 60% :

• WLS in-house corporate learning center
• Only franchise company approved to conduct Marriott’s select service
  and extended stay Connect U training
• Leadership development program
• Individual development training

Day-to-day operations and managing a hotel with the bottom line in sight are a full-time job that often leaves little room for in-depth analysis to identify the larger, more strategic opportunities. Our asset management focus goes far beyond today or next month’s financial statement, with ongoing strategic benchmarking and asset planning that allow us to continually gauge performance against the top industry leaders.

Integrated back-office capabilities, detailed reporting and flexible communication tools provide timely information to meet each owner’s unique needs. Reporting and tools include:

• Daily results
• In-depth financial statements
• Consolidated portfolio-wide results across brands
• Web-based reporting tools
• Annual and long-term capital planning

The successful acquisition of a hotel demands both urgency and experience. White Lodging can assist with a rapid and effective takeover process that will quickly re-position the hotel for success.

• Identification of key changes that will result in profitability
• Implementation of a "takeover checklist" to identify underperforming areas
• Advice on management structure, market positioning, brand selection,
  contracts and all overhead areas impacting the bottom line
• Placement of the right management team to executive a quick and effective turnaround for failing operations